In a large bowl, combine the ground sirloin, beer, garlic, chili powder, cumin, coriander, steak seasoning and Worcestershire sauce. Shape into four patties.
Pre-heat the broiler or an outdoor grill.
If using the broiler, halve and seed the tomatoes and jalapeños before broiling. On a rimmed baking sheet, broil the tomatoes, jalapeños and red onion, turning once, until charred, about 15 minutes. If using an outdoor grill, char the vegetables for 10 minutes; halve and seed the tomatoes and jalapeños.
Chop the charred veggies and transfer to a bowl. Add the cilantro, lime juice and lime peel to make a pico de gallo and season with salt.
In the broiler or on the grill, cook the burgers over medium-high heat for 5 minutes on each side for medium-rare doneness, melting the cheese over each burger during the last few minutes of cooking.
To serve, layer each roll bottom with lettuce, a burger, some pico de gallo and a roll top.